PANDA EXPRESS MARKETING CAMPAIGN

“OUR WOK, YOUR PANDA”

Panda Express, an American-Chinese fast-food chain, has long built its marketing strategy around the variety of dishes it offers. However, focusing solely on product variety limits customer engagement and perceived value. The Our Wok, Your Panda campaign shifts this approach by emphasizing customization, encouraging social sharing, strengthening brand awareness, and fostering a deeper emotional connection with its audience.

By using candid imagery from social media, Panda Express changes from just a fast-food chain into a memorable part of its customers’ online lifestyle. This strategy creates a more engaging, relatable, and shareable experience for its audience.